AppGear is right around the corner and we’re gearin’ up for an amplified Spring — all puns intended.
Here’s a quick recap of some of the press we’ve received for this exciting lineup of amplified reality toys.
“I love it when a toy company takes play trends seriously and then creates an amazing product. As a family with 4 iPods, an Android smart phone and a tablet, apps are quite popular. “Mom can I buy this app?” is a phrase I’ve heard countless times.”
“It’s a familiar refrain among parents of young children: Kids don’t want to play with toys anymore because they’d rather play games on an iPad or a smartphone. Now, some toy makers are trying to adapt by fusing phone and tablet apps with store-bought toys. One of these companies, WowWee Toys, recently showed me some of their prototypes as part of a toy line they’re calling “App Gear.””
“WowWee, the company best known for its endless supply of adorable robot toys, is kicking off 2012 with something a little more virtual than visceral. AppGear combines actual physical toys with iOS and Android apps, like the launch title Foam Fighters. Each collectible, action figure or playset is paired with its own free, downloadable app that offers an augmented reality game or virtual way to interact with the toys.”
“After all, who doesn’t want to see their toys come to life? It looks like the Alien Jailbreak works by placing the alien jail toy in front of you and then shooting the aliens with an iOS or Android augmented reality application of some type.”