A few WowWee employees were lucky enough to be on the set of LMFAO’s “Sorry for Party Rocking” video earlier this month. Why were they there? Because Foam Fighters, one of the titles in our new AppGear line of app toys, had a small role in the intro. It was a crazy scene, but we managed to snap some photos and take some video of our own during the LMFAO crew’s downtime.
It’s not every day you get to see talk-show host Kelly Ripa dive-bomb her audience with a fighter plane, but Foam Fighters has that effect on people. The Foam Fighters segment starts about 4 minutes into the clip.
With our Light Strike laser-tag system and our color-sharing Lite Sprites dolls, it’s obvious that WowWee likes, well… light. So, it’s no surprise this video by photographer and filmmaker Jacob Sutton was making the rounds in our office today. It’s a simple premise–send a snowboarder down the slopes wearing an LED-covered suit–that creates a trippy, ethereal dreamscape.
Sutton said about the project: “I was really drawn to the idea of a lone character made of light surfing through darkness [...] I’ve always been excited by unusual ways of lighting things, so it seemed like an exciting idea to make the subject of the film the only light source.”
Here’s what they’re saying about our new product line that merges collectible toys and app games:
“WowWee’s AppGear is looking to make a name for itself in the appcessory games category, and it certainly looks like the company is off to a good start. AppGear took home Toy Fair 2012′s Best New App Toy award, and its various games use augmented reality and physical toys to create a unique gameplay experience.”
Check out their video of Foam Fighters to see how you can take to the skies with WWII fighter planes for immersive aerial combat.
There were some notable moments and performances during the festivities.
Here are our top three:
1. The tribute to the late Whitney Houston performed by Jennifer Hudson was show-stopping. Her stirring cover of ‘I Will Always Love You’ brought the house to tears and silence and might have been the moment of the Grammys.
2. The supremely talented Adele swept the top Grammys available and delivered an amazing performance of her hit song ‘Rolling in the Deep’. Ever humble, Adele is a great example of perseverance and dedication and is bucking the trend of female ‘pop’ singers. Unbelievable voice and a very worthy winner.
3. They only had 60 seconds to make an impression, and they definitely left their mark. Twitter was set ablaze with mentions of @thecivilwars and their amazing sound. If you’re unfamiliar, check out the video below of their Grammy award winning hit ‘Barton Hollow’.
What were your favorite moments of the 54th annual Grammys?