All Posts by B B

Happy Monday friends!

Today, we thought we’d throw it back old school and dig up one of our awesome legacy toys – Roboquad!

Roboquad burst on to the scene in 2007 and is an inquisitive animated robot with unique multi-directional movement capabilities and advanced sensory awareness. Featuring multi-colored flashing lights and techno sound effects, Roboquad is the first true robotic arthropod.

With cool sensory features such as Flinch Response (if an object approaches his scanner very quickly he will react, according to his aggression level) and a Sound Sensor (reacts to sounds and scans for nearest object when disturbed), Roboquad is an incredibly interactive robot.

Check out this 2007 video from CES with Roboquad’s inventor Mark Tilden!

We wish we could take credit for that amazing title, but all respect goes out to New York’s live electronic musician AfroDJMac.

He – along with his Justin Bieber Keyboard Guitar – has put together a pretty cool sampling of JBieb’s tunes through some skillful audio manipulation.

You can read more about his project here, along with some of his other work.

Watch below for his instructional video of the project. If you want to listen to the final version, skip ahead to ~10:15.

Classify this one under ‘Electro Bieber Fever’! ;)

Bleak was a fun Sprite to create, as she embodies the exact opposites of her sisters — color vs. no color, playful and fun vs. michevious and naughty.

While still very much part of the Sisterhood, Bleak has a bit of an edge to her, which is depicted below in one of our artist’s early illustrations.

Do you think this early version of Bleak accurately displays her mischievous nature?

Be sure to check out our other Design Concepts as well!

If you picked up a Paper Jamz Pro Guitar recently — or are running out the door this instant to get one — and you want to know what songs come preloaded, you’ve come to the right place.

While the beauty of the Pro Series is that you can sync your own music to the instruments, the preloaded songs are definitely worth a listen!

What’s even better is that all preloaded songs are available via download from the Paper Jamz Pro App.

Blue Guitar
1. The Best is Yet to Come – Watershed
2. When Down Comes Tumbling Down – Alison Pipitone Band

Black Guitar
1. Low Wound -Bikelock
2. I’m Bored (Let’s Fight) – The Neighborhood Bullys

Fire Guitar
1. Check it Out – The Needle Droppers
2. Kung Fu Yu – B*Boss

Go forth and ROCK!

This little guy has got some seriously sweet moves. Putting away the dishes may get you brownie points with mom and dad… but dancing up a storm gets you serious respect from the YouTube masses!

We saw this and loved his enthusiasm and creativity.

Sometimes, we all just need to zone in and dance like no one is watching.

Do your kids have any fun, quirky things that they like to do?

When designing the special Lite Wand, our superb artists wanted to ensure that it conveyed a fun sense of magic and nature.

We wanted to have the Lite Wand look like it fit perfectly Lite-Topia, and carry a magical quality to make it really stand out.

Here are some early concept illustrations from our designers.

What do you think? Do you feel the magical qualities in the Lite Wand?

There are 13 different guitar voices on Paper Jamz Pro Guitars and they are all available to sync to your guitar through the Paper Jamz Pro App.

In this video, Brandon, Chris and Kevin show you each guitar voice — from Garage, to Nervous Synth, to Robot Revolution!

WowWee is an innovative and energetic place to work, with new ideas and products zipping by our product developers almost daily!

There is a noticeable air of enthusiasm in the office, that comes directly from one of its founders – Richard Yanofsky.

We snagged him for a quick interview for his views on toys and the history that brought WowWee to where it is today.

Q: What is your favorite WowWee product?

RY: I would have to say Robosapien. [It was our first big hit and I remain loyal to it today.]

Q: Which item or items from recent product lines do you feel are the coolest?

RY: [I think all our toys this year are amazing, but I especially] love Lite Sprites. I think there is a lot of play, empowerment and it’s very immersive for a little girl.

Q: When WowWee was started in 1988, did you envision/imagine the company veering in this direction?

RY: Yes I always felt that we were out-of-the-box thinkers and although we always gravitated to the gadget/cool/toy space we were consistently focused on being original.

Q: Where do you feel the future of WowWee is heading?

RY: [I feel like we're going] towards establishing more of a direct relationship with the consumer, which inevitably will have an impact on the type of product we develop. I additionally see us delving into areas that take advantage of technology in practical applications.

Q: Do you consider WowWee to be ‘just a toy company’?

RY: I think that WowWee has historically developed product with a “toyetic” approach, however, the toy industry as we once knew is completely different. The extreme pressure that technology, more specifically the electronic gaming experience supplied by both the platforms of console and mobile have forever changed the way consumers interact with product. This compression finds most toy manufacturers looking to develop product for a younger age group at cheaper prices. Consequently, I don’t feel that the resources that this company has are best served catering exclusively to the toy industry.

Q: Where does WowWee get its innovative toy ideas?

RY: Over the years we have created a vast network of resellers, inventors, buyers, engineers, joint ventures, vendors, licensors/licensees, etc…in several countries throughout the world. To me this is one of the company’s biggest assets, something that we are always looking to take advantage of. I also think that the pulse of the company is centered around innovation and we are always looking to take different approaches from disparate industries in an effort to cobble together product. We are more than ever, sensitive to making products that deliver a clear, concise payoff to a user.