Archive for the ‘Design Concepts’

Bleak was a fun Sprite to create, as she embodies the exact opposites of her sisters — color vs. no color, playful and fun vs. michevious and naughty.

While still very much part of the Sisterhood, Bleak has a bit of an edge to her, which is depicted below in one of our artist’s early illustrations.

Do you think this early version of Bleak accurately displays her mischievous nature?

Be sure to check out our other Design Concepts as well!

When designing the special Lite Wand, our superb artists wanted to ensure that it conveyed a fun sense of magic and nature.

We wanted to have the Lite Wand look like it fit perfectly Lite-Topia, and carry a magical quality to make it really stand out.

Here are some early concept illustrations from our designers.

What do you think? Do you feel the magical qualities in the Lite Wand?

WowWee is an innovative and energetic place to work, with new ideas and products zipping by our product developers almost daily!

There is a noticeable air of enthusiasm in the office, that comes directly from one of its founders – Richard Yanofsky.

We snagged him for a quick interview for his views on toys and the history that brought WowWee to where it is today.

Q: What is your favorite WowWee product?

RY: I would have to say Robosapien. [It was our first big hit and I remain loyal to it today.]

Q: Which item or items from recent product lines do you feel are the coolest?

RY: [I think all our toys this year are amazing, but I especially] love Lite Sprites. I think there is a lot of play, empowerment and it’s very immersive for a little girl.

Q: When WowWee was started in 1988, did you envision/imagine the company veering in this direction?

RY: Yes I always felt that we were out-of-the-box thinkers and although we always gravitated to the gadget/cool/toy space we were consistently focused on being original.

Q: Where do you feel the future of WowWee is heading?

RY: [I feel like we're going] towards establishing more of a direct relationship with the consumer, which inevitably will have an impact on the type of product we develop. I additionally see us delving into areas that take advantage of technology in practical applications.

Q: Do you consider WowWee to be ‘just a toy company’?

RY: I think that WowWee has historically developed product with a “toyetic” approach, however, the toy industry as we once knew is completely different. The extreme pressure that technology, more specifically the electronic gaming experience supplied by both the platforms of console and mobile have forever changed the way consumers interact with product. This compression finds most toy manufacturers looking to develop product for a younger age group at cheaper prices. Consequently, I don’t feel that the resources that this company has are best served catering exclusively to the toy industry.

Q: Where does WowWee get its innovative toy ideas?

RY: Over the years we have created a vast network of resellers, inventors, buyers, engineers, joint ventures, vendors, licensors/licensees, etc…in several countries throughout the world. To me this is one of the company’s biggest assets, something that we are always looking to take advantage of. I also think that the pulse of the company is centered around innovation and we are always looking to take different approaches from disparate industries in an effort to cobble together product. We are more than ever, sensitive to making products that deliver a clear, concise payoff to a user.

When we developed our Chatterbot™ line of computer accessories, we wanted to include some wacky characters that you could have sit by your monitor and interact with you while you work.

If you’re not familiar with the Chatterbot line, they are a line of collectable, highly stylized character figurines that always have something to say about what you are up to – and it’s not always appropriate!

One of our most outrageous character designs came from the minds of our California office.

Dubbed “The Fairy Godfather Chatterbot“, our designers immediately got a kick out of the concept and began illustrating their take on the wacky idea.

Here’s an illustration and the final product. Please note the perfectly pointed toes – 10/10 for technique.

When tasked with designing a robotic, mischievous dog, our designers came up with some pretty wacky illustrations.

After some discussions about which direction to take with the design, a general consensus was reached.

Wrex the Dawg™ would be WowWee’s take on a junkyard, “crosswired”, loveable pooch.

With hilarious “jackpot” eyes, a variety of expressive moods and a number of funky tricks, Wrex The Dawg began to take shape.

Below is an earlier design of Wrex, including his slot-machine eyes.

The idea of the Lite Sprites and their world of Lite-Topia originated from the simple ability of color-transfer.

From this amazing new technology, came the sisterhood of the five Sprites and their ability to shape their world of color in Lite-Topia.

The sisters themselves went through many design modifications and have come very far from their original embodiments.

Here’s a look at an earlier stage of illustration. Can you note the differences from their final conception?

Note: Bleak will be included in an upcoming post!

RS Media™ is the perfect fusion of cutting-edge technology and personality modeling software. In effect, RS Media allows you to take total control.

It brings technology to life as it interacts with it’s environment.

The design inspiration for this multi-function robot was to integrate the motion-sensor technology into the helmet while maintaining a visor-like look and feel.

The head-mounted camera and IR vision also had to come together seamlessly and the helmet began taking shape with this in mind.

Take a look at some early concept illustrations. The final robot can be seen in the link above.

One of our super-talented toy designers (Benny) gave us the inside-scoop on some of his sketch books dating back several years.

What we found inside these gems was a mix of product concepts, toy design ideas, character sketches and loads of fun drawings. Let’s just say that we ended up taking a good afternoon flipping through them in awe.

It’s time like this I wish I could draw more than a stick-figure and accompanying smiley face.  :D->-<

Anyways, enough about my lack of design talent, take a look below at Benny and the team’s inspiration for Roboraptor™.

From the man himself:

“Our inspiration was based on the ‘cool factor’ of a T-REX and Velociraptor and the robotic enhancements that could make it that much more intimidating. So, we took a predatory dinosaur shape and infused it with a robotic metal skeleton. Ultimately, we wanted to create a bionic dinosaur (think the Terminator of dinosaurs), by adding elements of technology while maintaining the fierce nature of this prehistoric beast.”