Archive for the ‘Light Strike’

WowWee is an innovative and energetic place to work, with new ideas and products zipping by our product developers almost daily!

There is a noticeable air of enthusiasm in the office, that comes directly from one of its founders – Richard Yanofsky.

We snagged him for a quick interview for his views on toys and the history that brought WowWee to where it is today.

Q: What is your favorite WowWee product?

RY: I would have to say Robosapien. [It was our first big hit and I remain loyal to it today.]

Q: Which item or items from recent product lines do you feel are the coolest?

RY: [I think all our toys this year are amazing, but I especially] love Lite Sprites. I think there is a lot of play, empowerment and it’s very immersive for a little girl.

Q: When WowWee was started in 1988, did you envision/imagine the company veering in this direction?

RY: Yes I always felt that we were out-of-the-box thinkers and although we always gravitated to the gadget/cool/toy space we were consistently focused on being original.

Q: Where do you feel the future of WowWee is heading?

RY: [I feel like we're going] towards establishing more of a direct relationship with the consumer, which inevitably will have an impact on the type of product we develop. I additionally see us delving into areas that take advantage of technology in practical applications.

Q: Do you consider WowWee to be ‘just a toy company’?

RY: I think that WowWee has historically developed product with a “toyetic” approach, however, the toy industry as we once knew is completely different. The extreme pressure that technology, more specifically the electronic gaming experience supplied by both the platforms of console and mobile have forever changed the way consumers interact with product. This compression finds most toy manufacturers looking to develop product for a younger age group at cheaper prices. Consequently, I don’t feel that the resources that this company has are best served catering exclusively to the toy industry.

Q: Where does WowWee get its innovative toy ideas?

RY: Over the years we have created a vast network of resellers, inventors, buyers, engineers, joint ventures, vendors, licensors/licensees, etc…in several countries throughout the world. To me this is one of the company’s biggest assets, something that we are always looking to take advantage of. I also think that the pulse of the company is centered around innovation and we are always looking to take different approaches from disparate industries in an effort to cobble together product. We are more than ever, sensitive to making products that deliver a clear, concise payoff to a user.

We had an absolute blast working with creative studio School of Humans on our Light Strike Arena series.

Here’s a snippet from their post on the exciting adventure with Light Strike:

“Check out our awesome new animated and interactive web series, Light Strike Arena, which we created around the newly-launched Light Strike Assault Strikers by WowWee. This is a multifaceted web adventure. Since the video is interactive, viewers are able to choose the direction of the story at the end of each segment. Plus, we’ve also created an entire transmedia experience around the story, which will be launching over the next couple of weeks. So keep following the story as it unfolds on Facebook.”

Don’t forget to check out the Light Strike Arena Vault, where you’ll find Connor’s diary entries, Magnificent’s voice portal and much, much more!

Need an edge in your Light Strike battles?

You can give your team a tactical advantage by gearing up with Assault Striker attachments to increase your range, take out enemies with super ammo or grenades, and scan for enemies.

Rapid Fire System (RFS)
A powerful tool for close-quarter combat, the Rapid Fire System can mow down enemies with a burst of rapid-fire super ammo. Combine the RFS with the Scope for access to its long-range weapon styles and to switch between being a machine gunner and sniper. An RFS and Enemy Scanner combo lets you do more damage and lowers shield recharge time.

Refractor Launch System (RLS)
If another team is closing in on you, you can take out multiple enemies with one mega-blast from the Refractor Launch System. Add the Scope to fire on enemies using its long-range weapon styles or combine with the Enemy Scanner for increased damage and lower shield recharge time.

Scope
The Scope equips two exclusive long-range weapon styles (Optic Strike and Refractor Strike) and increases the Assault Striker’s range so you can take out enemies without being spotted. Perfect for the role of sniper. Combining it with the RLS or RFS gives you access to those attachments’ weapon styles and adds recoil action.

Enemy Scanner
With the Enemy Scanner, you can detect enemy movement and get them before they get you. Aside from getting the jump on opposing teams, you’ll increase damage from all five of the Assault Striker’s built-in weapon styles and lower the shield recharge time. Attach an RFS or RLS for extra firepower.

 

Dave from Geekanoids saved his best for last – Light Strike!

Every day he has been unwrapping a new present for his Gift Guide, so we were very grateful to be included in this exclusive group of top gifts for 2011.

Check out his unboxing video below.

If you’re looking for a cool tagging system this holiday season, we understand that it may be difficult to judge between options.

As such, when we found a fantastic rundown of both laser tag systems from Skurj – a well-known tagger – we had to share.

Here’s his conclusion:

This LTX vs Light Strike stuff is unsurprisingly just like every other subjective matter of opinion. Just like H&K vs Glock or like Honda vs Toyota. People will tend to prefer what they already have, rationalizing their purchase or their judgement or whatever. The good news is these are toys. They don’t need to protect our lives or support our livelihoods in any way. They just need to be fun, and both of these systems are super fun.

Check out the full blog post from The Hive Mind.

Happy tagging!

After deliberating over the entries and taking into account the votes, we have selected a winner of our Light Strike Fan Contest.

A BIG congrats to Drew Campbell and his awesome Light Strike Adventure video.

He takes the grand prize of $1000!

Visit our Facebook page to keep up to date with all our contests.

Here’s the winning entry:

If you braved the stores for Black Friday, we commend you. Hopefully you’ve recovered from any bruised elbows squished toes and have set your sights on a click-crazy Cyber Monday tomorrow.

As always, there are plenty of deals to be had, and as long as your Internet provider can keep up with you, you’re sure to cash in on some sweet gifts for the holiday season.

Here’s a quick roundup of some of the most recent reviews on WowWee toys – if you need that little extra convincing ;) .

Lite Sprites – Not Just For Girls

Light Strike – Light Strike Assault Striker and Accessories Pack

Paper Jamz Pro – A Star in the Making?

You can also check out the WowWee Toy Shop for some great bundles.

Good luck!

The entries are in, and we’ve got some seriously entertaining videos for our Light Strike Video Contest.

Visit the Light Strike Facebook page to place your vote on your favorite video.

Here’s an synopsis of each video!

Entry 1: An exciting science fiction adventure featuring a young woman in mortal peril! Armed only with her Light Strike Assault Striker, she must fight her way out of a nightmare!

Entry 2: This is an epic battle of two renegades going against unimaginable odds!

View the entries!

Happy Monday!

An eventful weekend is just ahead of us with US Thanksgiving, Black Friday and finally Cyber Monday.

Will you be joining the masses to get some of your holiday shopping out of the way?

Here’s a quick Light Strike review we saw over the weekend that might help your decision process.

If you happen to brave the malls this weekend, be sure to pack your elbow pads!

“I could talk about these for ages as they are all flashy lights, fabulous sound systems and the only thing we were missing to make it a fully fledged laser tag type set up was the jackets. I can see the jackets being on the Xmas list this year. The boys were over the moon to be playing with this set, and I don’t blame them. Flashing lights, pretend guns and safe targets lets them play at superheroes and cops and robbers all day.”

 

Scottish Mum Blog