Archive for the ‘Robotics’

You know the holiday season is fast approaching when Black Friday is tomorrow!

Black Friday and Cyber Monday? What are they? I hear you say. Well, Black Friday and Cyber Monday are marketing terms used to signify the Friday before Thanksgiving and the Monday after. Both terms were created to help persuade people to shop online. They made their debut into the marketing world in November 2005 and Cyber Monday is now one of the biggest online shopping days of the year!

As soon as Halloween is over, companies start gearing up for the final push leading to the most important online shopping weekend of the year. Preparing promotions, discounts and offers to help draw people in.

WowWee is ahead of the game this year and have decided to give you holiday promotions early! Black Friday and Cyber Monday may be the official holiday discount days, but we are giving you the opportunity to purchase a variety of our products at a discounted price before (and after) the top two shopping days of the year!

We have a little something for everyone the family… Paper Jamz guitars for those who want to grow up to be rock stars or for those adults who are children at heart, the blast from the past Robosapien and Roboraptor for those hardcore WowWee fans, as well as a deal on our two most popular AppGear games; buy Elite CommandAR and get Akodomon FREE!

Check out our store to see what else we have to offer! www.store.wowwee.com

We wish all of our fans a very Happy Valentine’s Day. Our supremely talented graphic-design team has created these special cards for your favorite WowWee brands.

The Lite Sprites have their heart in the right place.

AppGear's favorite teen zombie wants to give her heart to you.

Foam Fighters think you're just plane awesome.

Even robots need love.

WowWee is an innovative and energetic place to work, with new ideas and products zipping by our product developers almost daily!

There is a noticeable air of enthusiasm in the office, that comes directly from one of its founders – Richard Yanofsky.

We snagged him for a quick interview for his views on toys and the history that brought WowWee to where it is today.

Q: What is your favorite WowWee product?

RY: I would have to say Robosapien. [It was our first big hit and I remain loyal to it today.]

Q: Which item or items from recent product lines do you feel are the coolest?

RY: [I think all our toys this year are amazing, but I especially] love Lite Sprites. I think there is a lot of play, empowerment and it’s very immersive for a little girl.

Q: When WowWee was started in 1988, did you envision/imagine the company veering in this direction?

RY: Yes I always felt that we were out-of-the-box thinkers and although we always gravitated to the gadget/cool/toy space we were consistently focused on being original.

Q: Where do you feel the future of WowWee is heading?

RY: [I feel like we're going] towards establishing more of a direct relationship with the consumer, which inevitably will have an impact on the type of product we develop. I additionally see us delving into areas that take advantage of technology in practical applications.

Q: Do you consider WowWee to be ‘just a toy company’?

RY: I think that WowWee has historically developed product with a “toyetic” approach, however, the toy industry as we once knew is completely different. The extreme pressure that technology, more specifically the electronic gaming experience supplied by both the platforms of console and mobile have forever changed the way consumers interact with product. This compression finds most toy manufacturers looking to develop product for a younger age group at cheaper prices. Consequently, I don’t feel that the resources that this company has are best served catering exclusively to the toy industry.

Q: Where does WowWee get its innovative toy ideas?

RY: Over the years we have created a vast network of resellers, inventors, buyers, engineers, joint ventures, vendors, licensors/licensees, etc…in several countries throughout the world. To me this is one of the company’s biggest assets, something that we are always looking to take advantage of. I also think that the pulse of the company is centered around innovation and we are always looking to take different approaches from disparate industries in an effort to cobble together product. We are more than ever, sensitive to making products that deliver a clear, concise payoff to a user.

When tasked with designing a robotic, mischievous dog, our designers came up with some pretty wacky illustrations.

After some discussions about which direction to take with the design, a general consensus was reached.

Wrex the Dawg™ would be WowWee’s take on a junkyard, “crosswired”, loveable pooch.

With hilarious “jackpot” eyes, a variety of expressive moods and a number of funky tricks, Wrex The Dawg began to take shape.

Below is an earlier design of Wrex, including his slot-machine eyes.

RS Media™ is the perfect fusion of cutting-edge technology and personality modeling software. In effect, RS Media allows you to take total control.

It brings technology to life as it interacts with it’s environment.

The design inspiration for this multi-function robot was to integrate the motion-sensor technology into the helmet while maintaining a visor-like look and feel.

The head-mounted camera and IR vision also had to come together seamlessly and the helmet began taking shape with this in mind.

Take a look at some early concept illustrations. The final robot can be seen in the link above.

File this under the ‘oldie but a goodie’ category.

Two Femisapiens face off in a battle of sabre skill and agility.

Although the engagement rules of fencing did not seem to apply to these two, the outcome was fun (and a tad ridiculous).

This also begs the question; where did those custom fencing masks and sabres come from?!?

In late October, Microsoft released their version of the future of our daily lives, complete with a major integration of technology (obviously).

Think seamless connection of content, real-time sharing across continents and dynamic 3D visuals.

How far off are we from this being a reality? Five years? Ten years?

We’re already excited. Come to think of it, where can we pre-order our pairs of translating glasses?