Wowwee Blog

Behind the Scenes: Foam Fighters in LMFAO Video

Jen — Tue, 28 Feb 2012 00:13:56 +0000

A few WowWee employees were lucky enough to be on the set of LMFAO’s “Sorry for Party Rocking” video earlier this month. Why were they there? Because Foam Fighters, one of the titles in our new AppGear line of app toys, had a small role in the intro. It was a crazy scene, but we managed to snap some photos and take some video of our own during the LMFAO crew’s downtime.

[Get more info about Foam Fighters and the rest of the AppGear line on the official site, Facebook or Twitter.]

LMFAO: Up in the Party, Flying a Sortie

Jen — Thu, 23 Feb 2012 03:24:37 +0000

We’re not sorry that LMFAO are party rocking with Foam Fighters in their new video for “Sorry for Party Rocking.” Check out Shuffle Bot attacking enemy ships around the 1:50 mark.

[Get more info about Foam Fighters and the rest of the AppGear line on the official site, Facebook or Twitter.]

$50 Off Cinemin Slice!

Adam — Tue, 21 Feb 2012 10:00:00 +0000

Spring is around the corner and we’re feeling great about it, so why not share the joy!

Cinemin Slice, one of our awesome pico projectors, has been the talk of the town and we’re extending a special offer for $50 OFF one of these sweet gadgets on our Tech Shop.

Simply enter the code ‘50offslice‘ and benefit from taking projection out of boardrooms and movie theaters and into any room.

Slice connects – plug and play – to pretty much any media player. Dock an iPad or iPhone and interact with your games and apps in a whole new way. Or plug in your laptop to supersize its desktop.

Slice has picked up some extensive media coverage, so here’s a taste to help show you how cool this really is:

Engadget: WowWee Cinemin Slice takes the pico out of your pocket

Wired: Pico Projectors for Presentations on the Fly

The Globe and Mail: Cinemin Slice turns iPad into 60-inch screen

Kelly Ripa vs. Studio Audience

Jen — Mon, 20 Feb 2012 10:21:27 +0000

It’s not every day you get to see talk-show host Kelly Ripa dive-bomb her audience with a fighter plane, but Foam Fighters has that effect on people. The Foam Fighters segment starts about 4 minutes into the clip.

[Check out Foam Fighters and the rest of the AppGear line on the official site, Twitter or Facebook.]

Fun Friday: Shred the Light Fantastic

Jen — Fri, 17 Feb 2012 11:29:02 +0000

With our Light Strike laser-tag system and our color-sharing Lite Sprites dolls, it’s obvious that WowWee likes, well… light. So, it’s no surprise this video by photographer and filmmaker Jacob Sutton was making the rounds in our office today. It’s a simple premise–send a snowboarder down the slopes wearing an LED-covered suit–that creates a trippy, ethereal dreamscape.

Sutton said about the project: “I was really drawn to the idea of a lone character made of light surfing through darkness [...] I’ve always been excited by unusual ways of lighting things, so it seemed like an exciting idea to make the subject of the film the only light source.”

[Via Nowness]

We’ll Just Leave This Here

Jen — Thu, 16 Feb 2012 11:00:43 +0000

Our suitcase was a little heavier on the way back from Toy Fair 2012 in New York City.

Nice job to everyone on the AppGear team!

And a big thanks to Popular Science.

App and Away with Foam Fighters at Toy Fair 2012

Adam — Wed, 15 Feb 2012 20:00:00 +0000

Laptopmag.com has published the first video of AppGear at Toy Fair 2012 in New York City.

Here’s what they’re saying about our new product line that merges collectible toys and app games:

“WowWee’s AppGear is looking to make a name for itself in the appcessory games category, and it certainly looks like the company is off to a good start. AppGear took home Toy Fair 2012′s Best New App Toy award, and its various games use augmented reality and physical toys to create a unique gameplay experience.”

Check out their video of Foam Fighters to see how you can take to the skies with WWII fighter planes for immersive aerial combat.

The 54th Grammy Awards Top Three Moments

Adam — Wed, 15 Feb 2012 08:00:00 +0000

What an enjoyable Grammy show this past Sunday!

There were some notable moments and performances during the festivities.

Here are our top three:

1. The tribute to the late Whitney Houston performed by Jennifer Hudson was show-stopping. Her stirring cover of ‘I Will Always Love You’ brought the house to tears and silence and might have been the moment of the Grammys.

2. The supremely talented Adele swept the top Grammys available and delivered an amazing performance of her hit song ‘Rolling in the Deep’. Ever humble, Adele is a great example of perseverance and dedication and is bucking the trend of female ‘pop’ singers. Unbelievable voice and a very worthy winner.

3. They only had 60 seconds to make an impression, and they definitely left their mark. Twitter was set ablaze with mentions of @thecivilwars and their amazing sound. If you’re unfamiliar, check out the video below of their Grammy award winning hit ‘Barton Hollow’.

What were your favorite moments of the 54th annual Grammys?

Happy Valentine’s Day!

Adam — Tue, 14 Feb 2012 10:00:00 +0000

We wish all of our fans a very Happy Valentine’s Day. Our supremely talented graphic-design team has created these special cards for your favorite WowWee brands.

The Lite Sprites have their heart in the right place.

AppGear's favorite teen zombie wants to give her heart to you.

Foam Fighters think you're just plane awesome.

Even robots need love.

“Shine On” Cliffhanger Clip #12

WowWee — Mon, 13 Feb 2012 08:05:35 +0000

What did Astra do?

See what others have guessed and post your own answer at the Lite Sprites Facebook Page.